I have recently written a few posts about blogging, which is weird, because I never wanted to be that blogger who just talks about blogging all the time. The fact is, however, that my entire life is dedicated to blogging, either on This Battered Suitcase or for my work. Whether I’m working on my own blog, collaborating with tourism boards, running a major travel brand’s blog, consulting travel PRs on who to hire for their campaigns, or giving presentations on working with bloggers and influencers (I still can’t say that word without cringing, anyone else?), I am talking about or working with blogs seven days a week. My recent post, When Did Travel Blogging Get So Boring? really hit a nerve, and many people came forward to say that they felt the same way.
Because seriously? If I hear one more person say, “It’s just about posting good content and using the right hashtags,” when giving advice about Instagram, I’m going to… sit behind my laptop and quietly seethe. NO. IT’S NOT JUST THAT. THERE IS SO MUCH MORE. It’s complicated sometimes, it’s frustrating sometimes, and, most of all, it takes a lot of work.
So I decided to write this post: every single thing I know about Instagram. And yes, this is all going to be my subjective advice, my personal opinions, and so on. But what I can tell you is this: a lot of what happens on Instagram is some straight up bullshit, and trust me, you’re not imagining things.
Ready? Grab your glass of wine and let’s do this.